The site incorporated this new branding, including some fun white and black illustrations that retained the whimsical feel from before yet created a more purposeful and unified visual identity. The content on the homepage was focused on Mailchimp's email marketing features, and the design was colorful and whimsical with abstract shapes and diverse patterns. It was simple, clean, and easy to navigate. In 2018, Mailchimp announced that they had a new look, and that look was reflected in a big way on their website.īefore the updates, Mailchimp had a robust site. One of our favorite examples of a bold website design change comes from Mailchimp. Whether you're changing the whole layout of your site or just updating the branding photos and messaging, small changes can go a long way in helping your site feel more in line with your brand's visual identity. If your website feels a little stale or no longer represents your brand, it's probably time for a refresh. Really leaning into your brand archetype and bringing out pieces of its personality in your branding (like Nike does) will allow you to create a successful brand with messaging and a visual identity that resonates with your target audience. With this information, you can create a strong brand strategy that focuses on connecting with your customers deeper.
#BRAND INSPIRATION HOW TO#
Defining your brand archetype helps you better understand how to build strong connections with your target market.īrand archetypes allow you to get at what potential customers love about your brand. Inspired by psychiatrist Carl Jung's archetypes, brand archetypes are personas that brands align with based on various factors like brand personality, brand values, priorities, messaging, and visual style.
Add your favorites to your branding strategy to create a bold brand that connects with your potential customers. We've put together a list of our favorite branding ideas for when you just need a little inspiration. This article is part of Air’s Ultimate Guide to Branding.
We've got just the creative branding ideas to inspire you! When you're just getting started or your branding is feeling a little blah, it helps to have some branding ideas ready to help you infuse new life into your brand. That's why it's so important to create a strong brand that allows you to connect with your target audience. Standing out in today's crowded marketplace is a challenge.
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